While they don’t make the best chocolates, the new ads for Cadbury are delightful as ever. Surely they give out their advertising work to great ad agencies, in this case ONM. These are simply shot with elegant restrain and are a welcome change from the assault-on-your-senses ads that most FMCGs go for (I can’t figure out why!) I almost always mute the TV when the loud commercials are on. Anyway, this is from the press release on the Cadbury India website:
The habit of seeking meetha post a family dinner, not only provides a physiological satiation, but also enhances the sweet, family bonding moments. CDM envisions occupying this space in the heart of an Indian household through this campaign. Comprising a series of 4 sequel ads, the campaign intends to beautifully communicate the role of CDM as the perfect option for “post dinner meetha moments”.
In addition to a strong four week presence across channels, this film will also be heavily visible on Cricket’s biggest extravaganza the “ICC World Cup”. The campaign will further step up the brand presence with the launch of the next three films in a phased out manner for IPL 2011.
Ogilvy & Mather Advertising has created the new commercial. It will be supported by a 360 campaign to intensify engagement with consumers through media like radio, print and outdoor.